Inspire Charter School Social Media and Digital Strategy || 2015
OBJECTIVE
Provide Inspire Charter Schools with a very clear and easy to navigate social media and digital strategy campaign that will raise awareness for the school and drive traffic to the website for enrollment.
BACKGROUND
A month long social media and digital strategy campaign for Inspire Charter Schools. Inspire Charter Schools is an online charter school serving different counties throughout Southern California. With this plan, my team and I also made recommendations for different SEO strategies that they can implement as well as information on how to understand and utilize Google Analytics in correlation with their website.
EXPERIENCE GAINED
- Secure a live client – Inspire Charter Schools
- Collaborate with a team to create a concise campaign
- Identify industry trends and analyze Inspire's current strategy (digital and social)
- Curate content for their social media platforms and their blog
- Propose keywords to use in their digital relations strategy and their website
- Better understand the correlation of digital strategy and integrate their social media with their digital strategy plan