KIDWORKS MARKETING PLAN || 2015
OBJECTIVE
Identify areas for KidWorks to improve upon in order to more strategically achieve their mission and better serve the neighborhoods of central Santa Ana.
BACKGROUND
A one-year marketing plan created for KidWorks, a non-profit organization in Santa Ana, California seeking to transform challenged neighborhoods in central Santa Ana through education, character formation, and personal development. This non-profit marketing project consists of both primary and secondary research, achieved through in-depth stakeholder interviews, client interviews, a marketing audit, and a fundraising audit. The results of the research include an in-depth analysis of the organization, both internally and externally, as well as custom internal, external, promotional, and fundraising strategies and recommendations to assist the organization in solving problems and better achieve their mission.
EXPERIENCE GAINED
- Secure and interact with real world non-profit clients and stakeholders
- Identified industry trends through external research, including websites and articles
- Conducted in-depth interviews with customers, employees, and clients of the organization
- Analyze organization's strengths and weaknesses
- Scheduled various appointments with client, including a marketing audit and a fundraising audit
- Created custom marketing strategies for the organization, including internal, external, promotional, and fundraising strategies
- Formulated and presented the year-long marketing plan